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Important updates about the General Data Protection Regulation (GDPR)

Google
Dear Partner,
Over the past year we've shared how we are preparing to meet the requirements of the GDPR, the new data protection law coming into force on May 25, 2018. The GDPR affects European and non-European businesses using online advertising and measurement solutions when their sites and apps are accessed by users in the European Economic Area (EEA).
Today we are sharing more about our preparations for the GDPR, including our updated EU User Consent Policy, changes to our contract terms, and changes to our products, to help both you and Google meet the new requirements.
Updated EU User Consent Policy
Google's EU User Consent Policy is being updated to reflect the new legal requirements of the GDPR. It sets out your responsibilities for making disclosures to, and obtaining consents from, end users of your sites and apps in the EEA. The policy is incorporated into the contracts for most Google ads and measurement products globally.
Contract changes
We have been rolling out updates to our contractual terms for many products since last August, reflecting Google's status as either data processor or data controller under the new law (see full classification of our Ads products). The new GDPR terms will supplement your current contract with Google and will come into force on May 25, 2018.
In the cases of DoubleClick for Publishers (DFP), DoubleClick Ad Exchange (AdX), AdMob, and AdSense, Google and its customers operate as independent controllers of personal data that is handled in these services. These new terms provide clarity over our respective responsibilities when handling that data and give both you and Google protections around that controller status. We are committing through these terms to comply with our obligations under GDPR when we use any personal data in connection with these services, and the terms require you to make the same commitment.
  • Shortly, we will introduce controller-controller terms for DFP and AdX for customers who have online terms.
  • By May 25, 2018 we will also introduce new terms for AdSense and AdMob for customers who have online terms.
If you use Google Analytics (GA), Attribution, Optimize, Tag Manager or Data Studio, whether the free or paid versions, Google operates as a processor of personal data that is handled in the service. Data processing terms for these products are already available for your acceptance (Admin → Account Settings pages). If you are an EEA client of Google Analytics, data processing will be included in your terms shortly. GA customers based outside the EEA and all GA 360 customers may accept the terms from within GA.
Product changes
To comply, and support your compliance with GDPR, we are:
  • Launching a solution to support publishers that want to show only non-personalized ads.
  • Launching new controls for DFP/AdX programmatic transactions, AdSense for Content, AdSense for Games, and AdMob to allow you to control which third parties measure and serve ads for EEA users on your sites and apps. We'll send you more information about these tools in the coming weeks.
  • Taking steps to limit the processing of personal information for children under the GDPR Age of Consent in individual member states.
  • Launching new controls for Google Analytics customers to manage the retention and deletion of their data.
  • Exploring consent solutions for publishers, including working with industry groups like IAB Europe.
Find out more
You can refer to privacy.google.com/businesses to learn more about Google's data privacy policies and approach, as well as view our data processing terms and data controller terms.
If you have any questions about this update, please don't hesitate to reach out to your account team or contact us through the Help Center. We will continue to share further information on our plans in the coming weeks.
Thanks,
The Google Team
Google LLC 1600 Amphitheatre Parkway, Mountain View, CA 94043
You have received this mandatory email service announcement to update you about important changes to your Google product or account.
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[Reminder] AWS Online Tech Talks - Week of March 26

Live online technical sessions led by AWS experts.
AWS Monthly Webinar Series

AWS Tech Talks are a selection of live online presentations that cover a broad range of topics at varying technical levels. These webinars feature technical sessions led by AWS solutions architects and engineers, live demonstrations, customer examples, and Q&A with AWS experts.

Week of March 26

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Deep Dive on Amazon Athena: Dive deep into the most common Amazon Athena use cases, including working with other AWS services.

Compute

High Performance Computing in the Cloud: Learn how AWS is enabling faster time to results and higher ROI when it comes to solving the big problems in science, engineering and business with high performance computing in the cloud.

Introduction to Hybrid Cloud on AWS: Learn how AWS is building the industry's broadest capabilities for Hybrid Cloud deployments.

Enterprise & Hybrid

Improve Efficiency by Migrating Messaging to Amazon MQ: Learn how Amazon MQ makes it easy for enterprises, like GE, to save time and money by migrating to a managed message broker.

Machine Learning

Media Processing Workflows at High Velocity and Scale using AI and ML: Hear how AWS customers have improved media supply chains using AI in areas such as metadata tagging (Rekognition and Comprehend), translations, transcriptions, and cloud services (Elemental).

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Deep Dive on New AWS Networking Features: In this session, learn how AWS PrivateLink, Direct Connect gateway, and new features with Elastic Load Balancers (ELB) come together to meet the needs of a modern enterprise.

Security, Identity, & Compliance

The Evolution of AWS Identity Management: Learn how identity federation can address many security and management scenarios as you expand your use of AWS.

Navigating GDPR Compliance on AWS: Get a walk through of potential General Data Protection Regulation (GDPR) obligations and see how the AWS cloud offers services and features that are consistent with GDPR considerations in the ramp-up to the May 25th, 2018 enforcement date.

Storage

Enterprise Applications with Amazon EFS: Join us for a technical deep dive on Amazon EFS, where you'll learn tips and tricks for integrating your enterprise applications with Amazon EFS.

Transforming Data Lakes with Amazon S3 Select & Amazon Glacier Select: Join us for a webinar where we'll demonstrate how Amazon S3 Select can increase analytics query performance up to 400%, and Amazon Glacier Select makes it practical to extend queries to archive storage, significantly reducing data lake storage costs.

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[Reminder] AWS Online Tech Talks - Week of March 19

Live online technical sessions led by AWS experts.
AWS Online Tech Talks

AWS Tech Talks are a selection of live online presentations that cover a broad range of topics at varying technical levels. These webinars feature technical sessions led by AWS solutions architects and engineers, live demonstrations, customer examples, and Q&A with AWS experts.

Week of March 19

Analytics & Big Data

Amazon Elasticsearch Service Deep Dive: Learn how to run Elasticsearch using Amazon Elasticsearch Service.

Next-Gen BI for Healthcare and Life Sciences on AWS: Hear from APN Partners Deloitte and hc1.com about their solutions, built on AWS, that enable Next-Gen BI in Healthcare and Life Sciences.

Containers

Running Kubernetes with Amazon EKS: Learn about how Amazon EKS makes it easy to run and scale Kubernetes in the cloud.

Databases

Best Practices for Migrating Oracle Databases to the Cloud: Learn best practices for migrating your Oracle databases to the cloud.

DevOps

Life of a Code Change to a Tier 1 Service: Come follow the journey of an AWS code change on its way to production.

IoT

Learn Step by Step How iDevices Uses AWS IoT Analytics: Learn how iDevices, with AWS IoT Analytics, built an anomaly system and gains deep insights into user behavior.

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Working with Scalable Machine Learning Algorithms in Amazon SageMaker: Get an introduction to the collection of distributed streaming machine learning algorithms that come with Amazon SageMaker.

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Management Tools

Achieving Global Consistency Using AWS CloudFormation StackSets: Learn how to centrally manage your accounts and regions using AWS CloudFormation StackSets.

Mobile

New Mobile CLI and Console Experience: Learn how AWS Mobile Services has introduced a new CLI and streamlined console experience in order to simplify and speed up the development of mobile applications with innovative AWS features and back-end functionality.

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Operating Your Serverless API in Production at Scale: Learn how to deploy, monitor, and manage serverless APIs in production.

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